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Sustainability is not necessarily an end state but is a continuing process of improvement. [8] Sustainable packaging is a relatively new addition to the environmental considerations for packaging (see Packaging and labeling). It requires more analysis and documentation to look at the package design, choice of materials, processing, and life-cycle.
Cradle-to-cradle goes beyond dealing with waste issues after it has been created by addressing problems at the source and redefining problems by focusing on design. [6] The cradle-to-cradle model is sustainable and considerate of life and future generations. [6] The cradle-to-cradle framework has evolved steadily from theory to practice. [3]
The Institute of Packaging Professionals defines overpackaging as "a condition where the methods and materials used to package an item exceed the requirements for adequate containment, protection, transport, and sale." [9] Overpackaging is an opportunity for source reduction, reducing waste by proper package design and practice.
Addressing the organizational challenges for the implementation of sustainable business practices need to begin by analyzing the whole value chain of the business rather than focusing solely on the company's internal operations. [71] Another major challenge is the lack of an appropriate policy framework for sustainable business.
Green marketing is the marketing of products that are presumed to be environmentally safe. It incorporates a broad range of activities, including product modification, changes to the production process, sustainable packaging, as well as modifying advertising.
Sustainable distribution refers to any means of transportation / hauling of goods between vendor and purchaser with lowest possible impact on the ecological and social environment, and includes the whole distribution process from storage, order processing and picking, packaging, improved vehicle loadings, delivery to the customer or purchaser and taking back packaging.
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Supply-chain sustainability is the management of environmental, social and economic impacts and the encouragement of good governance practices, throughout the lifecycles of goods and services. [1] There is a growing need for integrating sustainable choices into supply-chain management.