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  2. Preference (economics) - Wikipedia

    en.wikipedia.org/wiki/Preference_(economics)

    Individual preferences are determined by taste, need, ..., as opposed to price, availability or personal income. Classical economics assumes that people act in their best (rational) interest. [2] In this context, rationality would dictate that, when given a choice, an individual will select an option that maximizes their self-interest.

  3. Rational choice model - Wikipedia

    en.wikipedia.org/wiki/Rational_choice_model

    The rational choice model, also called rational choice theory refers to a set of guidelines that help understand economic and social behaviour. [1] The theory originated in the eighteenth century and can be traced back to the political economist and philosopher Adam Smith . [ 2 ]

  4. Choice modelling - Wikipedia

    en.wikipedia.org/wiki/Choice_modelling

    Choice modelling attempts to model the decision process of an individual or segment via revealed preferences or stated preferences made in a particular context or contexts. Typically, it attempts to use discrete choices (A over B; B over A, B & C) in order to infer positions of the items (A, B and C) on some relevant latent scale (typically ...

  5. Social Choice and Individual Values - Wikipedia

    en.wikipedia.org/wiki/Social_Choice_and...

    Kenneth Arrow's monograph Social Choice and Individual Values (1951, 2nd ed., 1963, 3rd ed., 2012) and a theorem within it created modern social choice theory, a rigorous melding of social ethics and voting theory with an economic flavor.

  6. Social choice theory - Wikipedia

    en.wikipedia.org/wiki/Social_choice_theory

    Social choice theory is a branch of welfare economics that extends the theory of rational choice to collective decision-making. [1] Social choice studies the behavior of different mathematical procedures ( social welfare functions ) used to combine individual preferences into a coherent whole.

  7. Choice architecture - Wikipedia

    en.wikipedia.org/wiki/Choice_architecture

    Classical economics predicts that providing more options will generally improve consumer utility, or at least leave it unchanged.However, each additional choice demands additional time and consideration to evaluate, potentially outweighing the benefits of greater choice.

  8. Independence of irrelevant alternatives - Wikipedia

    en.wikipedia.org/wiki/Independence_of_irrelevant...

    Independence of irrelevant alternatives (IIA) is an axiom of decision theory which codifies the intuition that a choice between and should not depend on the quality of a third, unrelated outcome . There are several different variations of this axiom, which are generally equivalent under mild conditions.

  9. Choice - Wikipedia

    en.wikipedia.org/wiki/Choice

    A choice is the range of different things from which a being can choose. [1] The arrival at a choice may incorporate motivators and models.. Freedom of choice is generally cherished, whereas a severely limited or artificially restricted choice can lead to discomfort with choosing, and possibly an unsatisfactory outcome.