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Tagline for a tourism campaign to promote the Philippines that contains a "cartoony" logo: The tagline's logo was alleged to be plagiarized from Poland's Polska tourism campaign. Campaigns & Grey said that the campaign and logo were released prematurely. [7] BF-GF: 2011: Television advertisement: McDonald's: Leo Burnett Manila
The National Citizens' Movement for Free Elections or NAMFREL is an election watchdog in the Philippines. It was the first and one of the most famous election watch campaigns. [1] It is known to have introduced non-partisan national election monitoring to the Philippines after exposing the issues involved with the 1986 Snap Elections. [2]
The tourism agency selected BBDO Guerrero once again over three other agencies for the brand refresh. BBDO Guerero unveiled a new logo for the campaign. The campaign relied heavily on the use of social media. [5] The campaign was replaced by "Love the Philippines" campaign in June 2023. [6]
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Villar's campaign highlighted his roots in an effort to relate to the masses. A billionaire, Villar emphasized on his campaign that he grew up poor, as exemplified in his campaign jingle "Naging Mahirap", and that the diligence and perseverance led him to his current standing and that he is willing to use the same traits to address the issue of poverty.
The Department of Tourism (DOT) then commissioned advertising firm BBDO Guerrero [3] for the implementation of the campaign. This includes the coming up with promotional materials and the addition of "More than the Usual" as a sub slogan. [1] Also the "Wow" of the campaign slogan is meant to be capitalized which doubles as an acronym.
The Love the Philippines campaign, including the logo and other collaterals, cost ₱49 million to conceptualize. [ 6 ] The launch video for the campaign sparked outrage from the internet when it was discovered to include stock footage of numerous foreign tourist destinations, including those from Brazil, Indonesia, Switzerland, Thailand, and ...
Communication towers in Zamboanga City. Mass media in the Philippines consists of several types of media: television, radio, newspapers, magazines, cinema, and websites.. In 2004, the Philippines had 225 television stations, 369 AM radio broadcast stations, 583 FM radio broadcast stations, 10 internet radio stations, 5 shortwave stations and 7 million newspapers in circulation.