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On January 17, 2024 the league announced it was rebranding the Ultimate Frisbee Association (UFA). The league partnered with Sport Dimension Inc. (SDI), owner of the Wham-O brand family which includes the Frisbee trademark to license the name for use across the league. Multiple new logos were designed as part of the league's new brand identity.
Organized disc sports began in the 1970s with promotional efforts from Wham-O and Irwin Toy (Canada). These took the form of national tournaments and Frisbee show tours at universities, fairs and sporting events. Disc sports such as freestyle, double disc court, guts, ultimate and disc golf became this sport's first events.
These were the very first disc ultimate league games in the city of Toronto, the beginning of the Toronto Ultimate League (Club), and the first ultimate league in Canada. The Toronto Ultimate League developed into the Toronto Ultimate Club (TUC), which now has 3300 active members and over 250 Teams playing the year round. [11]
USA Ultimate is a not-for-profit organization that serves as the governing body of the sport of ultimate (also known as ultimate Frisbee) in the United States.. It was founded in 1979 as the Ultimate Players Association, but rebranded itself as USA Ultimate on May 25, 2010.
1976 - Presents the first disc golf tournaments in Canada, first as an object course, then using disc pole holes with chains and baskets. Canadian Open Frisbee Championships on Toronto Islands and the Vancouver Open Frisbee Championships, Vancouver, BC ( 1977, Wham-O, NAS event in Stanley Park using natural objects).
Flying disc sport rose with the invention of plastic and celebrated its 50th anniversary in 2007. The early years of international flying disc play were dominated by the influence of the International Frisbee Association (IFA) which was founded by Ed Headrick in 1967 as the promotional arm of the Wham-O Manufacturing Company. Many of the ...
One of the earliest distinctly freestyle disc maneuver was the tip, the act of quickly pressing fingers on the bottom of the disc to maintain or alter its position without catching the disc or letting it fall to the ground. [9] [10] Tipping first began in the early 70s, becoming more popular and refined by 1975. [11]
Wham-O Inc. is an American toy company based in Carson, California, United States.It is known for creating and marketing many popular toys for nearly 70 years, including the Hula hoop, Frisbee, Slip 'N Slide, Super Ball, Trac-Ball, Silly String, Hacky sack, Wham-O Bird Ornithopter and Boogie Board, [1] many of which have become genericized trademarks.