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A fundraising event (also called a fundraiser) is an event or campaign whose primary purpose is to raise money for a cause, charity or non-profit organization. Fundraisers often benefit charitable, non-profit, religious, or non-governmental organizations, though there are also fundraisers that benefit for-profit companies and individuals.
Grassroots fundraising may include canvassing. [citation needed] Grassroots fundraisers may use demographic data to decide who will receive which campaign messages. [2] Grassroots fundraisers may use social media for their campaigns. [3] Grassroots fundraising campaigns may also use peer networks, including email and social media communication.
A development director or director of development is the senior fundraising manager of a non-profit organization, company, or corporation. The position works closely with a chief financial officer (CFO) or treasurer. A director of development is chiefly responsible for bringing in revenue streams to a non-profit (grants, donations, special ...
The US-based nonprofit Zidisha applies a direct person-to-person lending model to microcredit lending for low-income small business owners in developing countries. [95] In 2017, Facebook initiated "Fundraisers", an internal plug-in function that allows its users to raise money for nonprofits. [96]
For-profit fundraising companies using strategies such to charge a premium on "keep what you raise” model or minor charges on an "all-or-nothing funding approach" [34] However, particularly for Social Crowdsourcing, non-profit organization such as razoo to help social enterprise or non-profit, student organization to raise fund for event or ...
A similar phrase, cause-related marketing, usually refers to a subset of cause marketing that involves the cooperative efforts of a for-profit business and a non-profit organization for mutual benefit. A high-profile form of cause-related marketing occurs at checkout counters when customers are asked to support a cause with a charitable donation.
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