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Purex is one of the most widely used laundry detergents in North America. Its original product, Purex Bleach, was a major competitor to Clorox bleach. The brand name is also used for a line of in-wash "fragrance booster" products called Purex Crystals. The Purex Crystals brand was originally launched as an in-wash fabric softener product.
The Electro-Alkaline Company [16] was founded on May 3, 1913, as the first commercial-scale liquid bleach manufacturer in the United States. Archibald Taft, a banker; Edward Hughes, a purveyor of wood and coal; Charles Husband, a bookkeeper; Rufus Myers, a lawyer; and William Hussey, a miner, each invested $100 to set up a factory on the east side of San Francisco Bay. [16]
Barowsky sold the company in 1960 for $12 million to Standard International Corp. They sold it to the Noxell Company in 1969, which became a subsidiary of Procter & Gamble Company in 1989. [11] [12] On June 21, 1996, Noxell sold the Lestoil cleaner brand to Clorox Company, so that Noxell could focus on its Max Factor and CoverGirl lines.
Powdered oxygen bleach, oxygen bleach packs, or liquid oxygen bleach should be added directly to the drum of both front and top load washing machines rather than putting in dispensers or compartments.
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Clorox brand bleach. Bleach is the generic name for any chemical product that is used industrially or domestically to remove color from (i.e. to whiten) fabric or fiber (in a process called bleaching) or to disinfect after cleaning.
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