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Negative public relations, also called dark public relations (DPR), 'black hat PR' and in some earlier writing "Black PR", is a process of destroying the target's reputation and/or corporate identity. The objective in DPR is to discredit someone else, who may pose a threat to the client's business or be a political rival.
Works about public relations, the practice of managing and disseminating information from an individual or an organization (such as a business, government agency, or a nonprofit organization) to the public in order to influence their perception.
The book was reviewed by J.M. Rathmell in The Journal of Marketing in January 1953. [10] In 1990, the Washington Post said, "if there is such a thing as the 10 commandments of business then the second was laid down by Scott M Cutlip and Allen H Center in Effective Public Relations".
Public Relations is a sociology book written by American pioneer in the field of public relations and propaganda, Edward Bernays, and first published in 1945. [ 1 ] References
Pages in category "Non-fiction books about public relations" The following 6 pages are in this category, out of 6 total. This list may not reflect recent changes .
Arthur Wilson Page (September 10, 1883 – September 5, 1960), was a vice president and director of AT&T from 1927 to 1947. He is sometimes referred to as "the father of corporate public relations" for his work at AT&T. [1] [2] The company was experiencing resistance from the public to its monopolization efforts. [3]
Rail car being lifted from water after the Atlantic City Train Wreck (1906) Lee was born near Cedartown, Georgia, the son of Emma Eufaula (Ledbetter) [2] and a Methodist minister, James Wideman Lee, author of several books and a contributor to John L. Brandt's Anglo-Saxon Supremacy, or, Race Contributions to Civilization (1915); [3] who founded a prominent Atlanta family.
Michael Levine (born 1956) is an American writer and public relations expert. [1] He is the author of books on public relations including Guerrilla P.R. [2] He has represented 58 Academy Award winners, 34 Grammy Award winners, and 43 New York Times best-sellers, [3] including Michael Jackson, [4] Barbra Streisand, [5] and George Carlin among many others. [6]