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A public service announcement (PSA) is a message in the public interest disseminated by the media without charge to raise public awareness and change behavior. Oftentimes these messages feature unsettling imagery, ideas or behaviors that are designed to startle or even scare the viewer into understanding the consequences of undergoing a particular harmful action or inaction (such as pictures ...
A screenshot from the beginning of the advertisement. "Stop it.Get some help." is an internet meme taken from a 1987 anti-drug public service announcement (PSA) presented by American basketballer Michael Jordan in collaboration with the fast food corporation McDonald's.
The announcement depicts either a teenage girl trying to illegally download a movie or two women attempting to buy DVDs from a bootlegger interwoven with clips of a man committing theft of various objects, and equates these crimes to the unauthorized duplication and distribution of copyrighted materials, such as films.
The second PSA, from 1997, [3] featured 18-year-old actress Rachael Leigh Cook, who, as before, holds up an egg and says, "this is your brain", before lifting up a frying pan with the words, "and this is heroin", after which she places the egg on a kitchen counter—"this is what happens to your brain after snorting heroin"—and slams the pan down on it.
The campaign has been widely parodied, with references in Will & Grace, 30 Rock, American Dad!, Family Guy, [6] Drawn Together, Scrubs, recurring parodies on Late Night with Conan O'Brien, a running segment on The Daily Show called "The Less You Know", and an April 2006 series of NBC-produced mock PSAs starring the cast of The Office.
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Like Father, Like Son, also known as I learned it by watching you!, was a large-scale United States anti-narcotics campaign by Partnership for a Drug-Free America.Launched in July 1987, the campaign used a televised public service announcement.
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