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Marketing automation in email campaigns primarily involves the use of software or web-based services to execute, manage, and automate marketing tasks and processes. Automation methods are extensively used to replace manual and repetitive tasks where possible and to implement more personalized approaches for interactions. [1] [2] [3] [4]
ActiveCampaign is a software as a service (SaaS) platform for small-to-mid-sized businesses and is based in Chicago, Illinois. [3] The company offers email marketing, marketing automation, sales automation, and CRM functionality. [4] [5] [6] [7]
Brevo, formerly Sendinblue, is a SaaS solution for relationship marketing. [1] The company was founded in 2012 [2] by Armand Thiberge, and offers a cloud-based marketing communication software suite with email marketing, transactional email, marketing automation, customer-relationship management, landing pages, Facebook ads, retargeting ads, SMS marketing, and more.
Marketing automation refers to software platforms and technologies designed for marketing departments and organizations automate repetitive tasks [1] and consolidate multi-channel (email, SMS, chatbot, social media) interactions, tracking and web analytics, lead scoring, campaign management and reporting into one system. [2]
Benchmark Email is an international, internet-based service provider of email marketing with headquarters in St. Louis, Missouri. The company was founded by Curt and Denise Keller in 2004. [1] The company offers various free and paid editions. Benchmark is a member of Returnpath.net and the Email Sender & Provider Coalition industry consortiums ...
Keep your inbox clutter-free with automated tools. See all emails based on topic (e.g. photos), with contextual bonus features with the new Views functionality. Or, use advanced filters to sort ...
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