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  2. Price elasticity of demand - Wikipedia

    en.wikipedia.org/wiki/Price_elasticity_of_demand

    Depending on its elasticity, a good is said to have elastic demand (> 1), inelastic demand (< 1), or unitary elastic demand (= 1). If demand is elastic, the quantity demanded is very sensitive to price, e.g. when a 1% rise in price generates a 10% decrease in quantity.

  3. Elasticity (economics) - Wikipedia

    en.wikipedia.org/wiki/Elasticity_(economics)

    In economics, elasticity measures the responsiveness of one economic variable to a change in another. [1] For example, if the price elasticity of the demand of a good is −2, then a 10% increase in price will cause the quantity demanded to fall by 20%.

  4. Total revenue test - Wikipedia

    en.wikipedia.org/wiki/Total_revenue_test

    In economics, the total revenue test is a means for determining whether demand is elastic or inelastic. If an increase in price causes an increase in total revenue, then demand can be said to be inelastic, since the increase in price does not have a large impact on quantity demanded. If an increase in price causes a decrease in total revenue ...

  5. Demand - Wikipedia

    en.wikipedia.org/wiki/Demand

    The price elasticity of demand is a measure of the sensitivity of the quantity variable, Q, to changes in the price variable, P. It shows the percent by which the quantity demanded will change as a result of a given percentage change in the price. Thus, a demand elasticity of -2 says that the quantity demanded will fall 2% if the price rises 1%.

  6. Law of demand - Wikipedia

    en.wikipedia.org/wiki/Law_of_demand

    Price elasticity of demand can be classified as elastic, inelastic, or unitary. An elastic demand occurs when the percentage change in the quantity demanded is greater than the percentage change in price, meaning that a small change in price results in a large change in quantity demanded. Inelastic demand occurs when the percentage change in ...

  7. Demand curve - Wikipedia

    en.wikipedia.org/wiki/Demand_curve

    The elasticity of demand indicates how sensitive the demand for a good is to a price change. If the elasticity's absolute value is between zero and 1, demand is said to be inelastic; if it equals 1, demand is "unitary elastic"; if it is greater than 1, demand is elastic. A small value--- inelastic demand--- implies that changes in price have ...

  8. Monopoly - Wikipedia

    en.wikipedia.org/wiki/Monopoly

    Elasticity of demand: The price elasticity of demand is the percentage change of demand caused by a one percent change of relative price. A successful monopoly would have a relatively inelastic demand curve. A low coefficient of elasticity is indicative of effective barriers to entry. A PC company has a perfectly elastic demand curve.

  9. Total revenue - Wikipedia

    en.wikipedia.org/wiki/Total_revenue

    Price and total revenue have a positive relationship when demand is inelastic (price elasticity < 1), which means that when price increases, total revenue will increase too. Price and total revenue have a negative relationship when demand is elastic (price elasticity > 1), which means that increases in price will lead to decreases in total revenue.