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Korean beauty standards in the 21st century prize a youthful look and the appearance of moisture on the skin, which results in a preference for cremes over powders. K-beauty products are also more often designed for export, as a result of South Korea's history of import substitution industrialization. [27]
The country's beauty standards have changed in recent years. Advertisers have reduced the promotion of “glass skin” in their products as well as the industry is also started to be utilized by male consumers. Overall, Korean beauty has gained popularity through the Korean wave, [7] and has resulted in a worldwide phenomenon.
In 2023, South Korea's cosmetic industry was valued at over five trillion South Korean won. In 2015, South Korea exported $2.64 billion of cosmetic goods, [16] $730 million more than in 2014. South Korea still continues to be the 3rd largest exporter of beauty products and cosmetic goods. [17]
I tend to slather on my ginseng product of choice—currently the Ginseng Essence Water from Beauty of Joseon that I picked up at South Korean beauty emporium Olive Young—in the morning before ...
Customers have booked out South Korean cosmetics giant AmorePacific's new artificial intelligence (AI) beauty lab, where robots custom mix face products and the latest technology recommends the ...
Amorepacific Corporation (Korean: 주식회사 아모레퍼시픽) is a South Korean beauty and cosmetics chaebol, operating more than 30 beauty, personal care, and health brands including Sulwhasoo, Laneige, Etude, Aestra, Cosrx, AP Beauty, and Innisfree. [2]
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