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  2. Search engine optimization - Wikipedia

    en.wikipedia.org/wiki/Search_engine_optimization

    Search engine optimization (SEO) is the process of improving the quality and quantity of website traffic to a website or a web page from search engines. [1] [2] SEO targets unpaid search traffic (usually referred to as "organic" results) rather than direct traffic, referral traffic, social media traffic, or paid traffic.

  3. Search marketing - Wikipedia

    en.wikipedia.org/wiki/Search_marketing

    Search marketing generally involves two disciplines: SEO (search engine optimization) and SEM (search engine marketing). [1] [2] [3] Originally called “search engine marketing,” the shorter phrase “search marketing” is now often used as the umbrella term over SEO and SEM. The longer phrase "search engine marketing" — or SEM — is now ...

  4. Search engine marketing - Wikipedia

    en.wikipedia.org/wiki/Search_engine_marketing

    Google's search engine marketing is one of the western world's marketing leaders, while its search engine marketing is its biggest source of profit. [20] Google's search engine providers are clearly ahead of the Yahoo and Bing network. The display of unknown search results is free, while advertisers are willing to pay for each click of the ad ...

  5. Website promotion - Wikipedia

    en.wikipedia.org/wiki/Website_promotion

    Website promotion is a process used by webmasters to improve content and increase exposure of a website to bring more visitors. [1]: 210 Many techniques such as search engine optimization and search engine submission are used to increase a site's traffic once content is developed.

  6. List of marketing terms - Wikipedia

    en.wikipedia.org/wiki/List_of_marketing_terms

    ROMI (return on marketing investment) Science-to-business marketing; SEO – search engine optimization; Share of Wallet; Soft launch; Solutions Marketing; SONCAS; Sports Entertainment; Square inch analysis; Sweeps period; Top of mind awareness; Venture Marketing; Visual merchandising; White label

  7. Wikipedia:Search engine optimization - Wikipedia

    en.wikipedia.org/wiki/Wikipedia:Search_engine...

    Wikipedia is an encyclopedia, not a search engine, nor a directory. There is no need to add every website that might be relevant to the external links section of an article. Long lists of external links do not add value to articles and may reduce article quality by confusing the reader.

  8. Category:Search engine optimization - Wikipedia

    en.wikipedia.org/wiki/Category:Search_engine...

    Search analytics; Search engine manipulation effect; Search engine optimization metrics; Search engine privacy; Search engine results page; Search engine scraping; Search Engine Strategies; Search neutrality; Semrush; SEO contest; Site map; Socialflow; Sprinklr

  9. Online advertising - Wikipedia

    en.wikipedia.org/wiki/Online_advertising

    An online marketing platform (OMP) is an integrated web-based platform that combines the benefits of a business directory, local search engine, search engine optimisation (SEO) tool, customer relationship management (CRM) package and content management system (CMS). eBay and Amazon are used as online marketing and logistics management platforms.