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Credibility dates back to Aristotle's theory of Rhetoric.Aristotle defines rhetoric as the ability to see what is possibly persuasive in every situation. He divided the means of persuasion into three categories, namely Ethos (the source's credibility), Pathos (the emotional or motivational appeals), and Logos (the logic used to support a claim), which he believed have the capacity to influence ...
Source credibility is "a term commonly used to imply a communicator's positive characteristics that affect the receiver's acceptance of a message." [1] Academic studies of this topic began in the 20th century and were given a special emphasis during World War II, when the US government sought to use propaganda to influence public opinion in support of the war effort.
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Aristotle says rhetoric is the counterpart (antistrophe) of dialectic. [1]: I.1.1–2 He explains the similarities between the two but fails to comment on the differences. Here he introduces the term enthymeme. [1]: I.1.3 Chapter Two Aristotle defines rhetoric as the ability in a particular case to see the available means of persuasion.
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Aristotle's son was the next leader of Aristotle's school, the Lyceum, and in ancient times he was already associated with this work. [ 5 ] A fourth treatise, Aristotle's Politics , is often regarded as the sequel to the Ethics, in part because Aristotle closes the Nicomachean Ethics by saying that his ethical inquiry has laid the groundwork ...