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  2. Search engine optimization - Wikipedia

    en.wikipedia.org/wiki/Search_engine_optimization

    Search engine optimization (SEO) is the process of improving the quality and quantity of website traffic to a website or a web page from search engines. [1] [2] SEO targets unpaid search traffic (usually referred to as "organic" results) rather than direct traffic, referral traffic, social media traffic, or paid traffic.

  3. Local search engine optimisation - Wikipedia

    en.wikipedia.org/wiki/Local_search_engine...

    Local search engine optimization (local SEO) is similar to (national) SEO in that it is also a process affecting the visibility of a website or a web page in a web search engine's unpaid results (known as its SERP, search engine results page) often referred to as "natural", "organic", or "earned" results. [1]

  4. Keyword research - Wikipedia

    en.wikipedia.org/wiki/Keyword_research

    Google recently released an update to the Google Keyword Planner and changed some of its policies by which the first campaign must be set in order to get the Keyword Planner back. This is a type of Google Ads account that is used by agencies and consultants to manage many different advertising accounts. Features of Google Ads Keyword Planner: [4]

  5. Google Hummingbird - Wikipedia

    en.wikipedia.org/wiki/Google_Hummingbird

    The upgrade marked the most significant change to Google search in years, with more "human" search interactions and a much heavier focus on conversation and meaning. [1] Thus, web developers and writers were encouraged to optimize their sites with natural writing rather than forced keywords, and make effective use of technical web development ...

  6. Google - Wikipedia

    en.wikipedia.org/wiki/Google

    Then Chairman and CEO Eric Schmidt (left) with co-founders Sergey Brin (center) and Larry Page (right) in 2008. Google LLC (/ ˈ ɡ uː ɡ əl / ⓘ, GOO-gəl) is an American multinational corporation and technology company focusing on online advertising, search engine technology, cloud computing, computer software, quantum computing, e-commerce, consumer electronics, and artificial ...

  7. Search engine - Wikipedia

    en.wikipedia.org/wiki/Search_engine

    China is one of few countries where Google is not in the top three web search engines for market share. Google was previously more popular in China, but withdrew significantly after a disagreement with the government over censorship and a cyberattack. Bing, however, is in the top three web search engines with a market share of 14.95%.

  8. PDF - Wikipedia

    en.wikipedia.org/wiki/PDF

    A tagged PDF (see clause 14.8 in ... Google's online office suite Google Docs allows uploading and saving to PDF. Some web apps offer free PDF editing and annotation ...

  9. Search engine indexing - Wikipedia

    en.wikipedia.org/wiki/Search_engine_indexing

    Search engine indexing is the collecting, parsing, and storing of data to facilitate fast and accurate information retrieval.Index design incorporates interdisciplinary concepts from linguistics, cognitive psychology, mathematics, informatics, and computer science.

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