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Reading a dog food ingredients list can feel like a bit of a minefield — and trying to compare the labels on the back of two different brands can feel even more overwhelming. The good news is ...
There is no exact definition of which ingredients precisely may be included or excluded in a clean label. It might be a product made of just a few ingredients, or that is free from food additives, or from artificial or synthetic ingredients. In European regulation, only existing general rules concerning food additives apply to clean labels.
The brand's name was a play on the World War II-era K-ration, and featured a yellow dog named Fido on its labels. [3] The trademark for Ken-L Ration was revived by Retrobrands USA LLC in 2015. [4] The dog food's original main ingredient was U.S. Government Inspected horse meat, advertised as "lean, red meat". [5] [6]
The dog food recommendation should be based on nutrient suitability instead of dog's preferences. Pet owners should consider their dog's breed, size, age, and health condition and choose food that is appropriate for their dog's nutritional needs. [5] In the United States alone, the dog food market was expected to reach $23.3 billion by 2022. [6]
Beneful exclusively produces food for dogs including dry food, wet or canned food, and various snacks. [25] The Beneful Healthy Harvest product line, added in June 2005, was the company's first premium dry dog food to feature soy as the main protein source rather than meat. [6] [26] Beneful Prepared Meals were introduced in March 2006.
Iams (/ ˈ aɪ ə m z /) is an American brand of dog food and cat food manufactured by Spectrum Brands in Europe and Mars, Incorporated worldwide excluding Europe. The food is formulated for the puppy/kitten, adult and mature stages of life. Veterinary formulas for pets with special dietary requirements are also produced. [1]
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