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A foundation garment (also known as shapewear or shaping underwear) is an undergarment designed to impermanently alter the wearer's body shape, to achieve what some view as a more fashionable figure. The function of a foundation garment is not to enhance a bodily feature (as would, for example, a padded bra) but to make it look more presentable.
Vedette is a company, headquartered in Williamson, Georgia, that manufactures and markets undergarments for women, with an emphasis on shapewear undergarments which are functionally designed to help wearers achieve a desired body form for aesthetic purposes, but can also be used as post-surgical support or to encourage posture discipline.
Girdles and "body shapers" are still worn by women to shape their figure with a garment. Indeed, the 21st century has seen a large resurgence of shapewear being worn, specially with the advent of new fabrics and seamless construction, so that modern shapewear is substantially more comfortable than its corsetry based garments from the previous ...
As an added bonus, they’re also machine-washable. Per one 5-star reviewer, “Stuck to pre-pregnancy size when purchasing and couldn’t be happier. No complaints about the quality so far.
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Playtex-branded apparel products sold by Hanesbrands include bras, panties and shapewear. According to Hanesbrands, Playtex is the fourth largest brand by revenue in its portfolio. [53] The brand has the strongest loyalty among customers who prioritize fit. As of 2002, Playtex was the second most popular brand of bras. [63]
At the same time, first-wave feminism, the Artistic Dress movement, and the flapper subculture popularized less exaggerated silhouettes, and elasticated girdles and brassieres began to rise in popularity to create a less rigidly shaped figure. [5]
A 1993 New York Times review of one of his runway shows remarked that his apparent specialty was "girdle-tight dresses" made from strips of fabric, creating what they termed the "sexy mummy look". [5] When BCBG Max Azria acquired Léger's brand in the late 1990s, the bandage dress reached a wider audience. [2]
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