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Iams (/ ˈ aɪ ə m z /) is an American brand of dog food and cat food manufactured by Spectrum Brands in Europe and Mars, Incorporated worldwide excluding Europe. The food is formulated for the puppy/kitten, adult and mature stages of life. Veterinary formulas for pets with special dietary requirements are also produced. [1]
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To raise awareness of Iams' product, Mathile spent weekends at dog shows, handing out samples that his children helped him package in their basement. In 1975, after shortages of ingredients almost drove the company under, Mathile purchased a 50%-ownership interest in the company from founder and owner Paul Iams for $100,000. [ 7 ]
It is also a contract manufacturer of branded pet food products, manufacturing for five of the top six branded companies in North America, including Procter & Gamble, [9] [10] [11] for which it is the exclusive supplier of canned wet pet food sold under the Iams brand, P&G having sold its South Dakota plant to Menu Foods in 2003. [12]
In 1950, he opened his first manufacturing plant in Dayton, Ohio with five employees. He named his first dog food, "Iams 999" to imply that it was nearly perfect. In 1982, Iams sold the business to Clay Mathile, who had joined Iams in 1970 and was Paul's business partner and friend. In 1999, the Mathiles sold The Iams Company to Procter and Gamble.
Wet (canned) cat food example (Fish flakes in jelly) Various kinds of canned cat food. In much of Europe, the UK and the US, canned or wet food (75–78% moisture) generally comes in aluminum or steel cans in 90, 160 and 370 g (3, 5 + 1 ⁄ 2 and 13 oz) sizes. It is also sold in foil pouch form. [citation needed]
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