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Sanrio has created over 450 characters as of 2022, the best known of which is the white cat character Hello Kitty from 1974. [35] Other well-known characters include the rabbit My Melody from 1975, the frog Keroppi from 1988, the penguin Bad Badtz-Maru from 1993, the white dog Cinnamoroll from 2001, the rabbit Kuromi from 2005, the animal series Jewelpet from 2008, the egg character Gudetama ...
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Beginning in 2007, following trends in Japan, Sanrio began using darker designs for Hello Kitty with more black and less pink and pulled away from kawaii styles. [17] By 2008, Hello Kitty was responsible for half of Sanrio's $1 billion net income, and there were over 50,000 different Hello Kitty branded products in more than 60 countries. [15]
Jewelpet (Japanese: ジュエルペット, Hepburn: Juerupetto) is a Japanese media franchise and toy line created in 2008 [1] as a joint venture between Sanrio and Sega Toys, produced by the third character designer of Hello Kitty, Yuko Yamaguchi and illustrated by the character designer of Cinnamoroll, Miyuki Okumura. [2]
[2] [3] Hello Kitty is Sanrio's most successful and best known character. Shimizu based her name on Alice's black 'Kitty' from Through the Looking-Glass. Hello Kitty was designed to be a kawaii (cute) symbol to be used on merchandise. [2] [3] [4] In 1975, the design made her debut in Japan with her image on a coin purse. [2] [3]
Miyuki Okumura was born in Saitama Prefecture and attended Fukuoka Central High School.After she graduated, she attended college at the Joshibi Junior College and graduated with a degree in design.