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Download as PDF; Printable version; ... This list includes notable authors of books on marketing and/or advertising. ... List of marketing and advertising authors.
Global marketing is also a field of study in general business management that markets products, solutions, and services to customers locally, nationally, and internationally. [3] [4] International marketing is the application of marketing principles in more than one country, by companies overseas or across national borders. [5]
Download as PDF; Printable version; In other projects Wikidata item; ... Pages in category "Marketing books" The following 20 pages are in this category, out of 20 ...
This is a list of English-language book publishers.It includes imprints of larger publishing groups, which may have resulted from business mergers. Included are academic publishers, technical manual publishers, publishers for the traditional book trade (both for adults and children), religious publishers, and small press publishers, among other types.
Marketing managers are often responsible for influencing the level, timing, and composition of customer demand. In part, this is because the role of a marketing manager (or sometimes called managing marketer in small- and medium-sized enterprises) can vary significantly based on a business's size, corporate culture, and industry context. For ...
This is an incomplete list of trade magazines (or trade journals) which are notable. This literature-related list is incomplete ; you can help by adding missing items . ( October 2021 )
The book titled, The Marketing Book, 7th ed., Routledge, Oxon, UK, 2016 edited by Michael J. Baker and Susan Hart identifies the distinct branches of marketing practice as: Business marketing; also known as Business-to-business marketing and Industrial marketing (which also includes Business-to-government marketing)
The following is a list of major and notable scholarly journals in international business. The list is not comprehensive, as there are many other journals that are published. The list contains most of the prominent journals in the field. Corporate Governance: An International Review; Cross-Cultural Research; European Journal of International ...