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  2. Public relations officer - Wikipedia

    en.wikipedia.org/wiki/Public_relations_officer

    Early experience may include journalism, work in a public relations agency or an MBA-type background in strategy or business development. In many cases, a CCO will need to assume responsibility for plans and outcomes that are the result of actions by persons throughout the organization.

  3. Public relations - Wikipedia

    en.wikipedia.org/wiki/Public_relations

    Public relations (PR) is the practice of managing and disseminating information from an individual or an organization (such as a business, government agency, or a nonprofit organization) to the public in order to influence their perception.

  4. Publicity - Wikipedia

    en.wikipedia.org/wiki/Publicity

    A publicist is a person whose job is to generate and manage publicity for a company, product, public figure (especially a celebrity), or work such as a book, movie, or band. Though there are many aspects to a publicist's job, their main function is to persuade the news media to report about their client in the most positive way possible.

  5. Publicist - Wikipedia

    en.wikipedia.org/wiki/Publicist

    A publicist is a person whose job is to generate and manage publicity for a company, a brand, or public figure – especially a celebrity – or for work or a project such as a book, film, or album. Publicists are public relations specialists who maintain and represent the images of individuals, rather than representing an entire corporation or ...

  6. Media relations - Wikipedia

    en.wikipedia.org/wiki/Media_relations

    Part of the problem between journalists and PR practitioners is the perception that PR specialists have not been good at providing journalists with newsworthy material. Journalists express their thoughts and concerns to these PR specialists to allow for better communication and improvement of the type and quality of news data.

  7. Opinion leadership - Wikipedia

    en.wikipedia.org/wiki/Opinion_leadership

    Opinion leaders play an important role in information flow, because we tend to seek advice from others in the social environment. Information from the mass media does not directly flow to the target audiences, but through a mediation process, in which influential people digest the information and spread it to the public. Opinion leaders have ...

  8. History of public relations - Wikipedia

    en.wikipedia.org/wiki/History_of_public_relations

    Clarke wrote that PR, "must look true and it must look complete and candid or its 'credit' is gone". He suggested that the selection of which facts are disseminated by PR campaigns could be used to persuade the public. [66] The longest established UK PR agency is Richmond Towers, founded by Suzanne Richmond and Marjorie Towers in 1930. [67]

  9. Advertising - Wikipedia

    en.wikipedia.org/wiki/Advertising

    By 1900 the advertising agency had become the focal point of creative planning, and advertising was firmly established as a profession. [17] Around the same time, in France, Charles-Louis Havas extended the services of his news agency, Havas to include advertisement brokerage, making it the first French group to organize. At first, agencies ...

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