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Discover what you LOVE in New York! Use the map to explore 11 Vacation Regions filled with historic sites, abundant waters, natural wonders and more.
Explore New York State's wonders and attractions from whitewater rafting in the Adirondacks and horseback riding in Long Island, to touring New York City.
It's all here in New York State—find out when and where! The official I LOVE NY Travel Guide is available here. Download it now to find inspiration for your next trip to New York State, from world-class beaches and exciting outdoor adventures to delicious restaurants and cozy hotel getaways.
I Love New York (stylized I NY) is a slogan, a logo, and a song that are the basis of an advertising campaign developed by the marketing firm Wells, Rich, and Greene under the directorship of Mary Wells Lawrence [1] used since 1977 to promote tourism in the state of New York.
Official store of I LOVE NY merchandise from New York State. Buy authentic I LOVE NY souvenirs from tees, tops and caps to snow globes, key chains and magnets. For your next New York theme party, buy gift bags, chocolates, mints, pens and pencils.
Since 1977, the omnipresent "I Love NY" logo has come to symbolize New York City. But its history as a way to save the tourism industry may surprise you.
“I’m from Cape Cod, but I Love New York,” or, “I’m from New Hampshire but I Love New York.” The ultimate tagline for the commercial was “If you love the outdoors, you'll love New York.”