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Built-in bras (see below) are sometimes referred to as shelf bras, or integrate a shelf bra into the material. Shutter bra Shutter: dating to c. 1950, with cups that had flaps or lace cuffs at the top. The bra was designed to be partially visible above the neckline of a gown [15] and could be adjusted to vary the amount of cleavage exposed ...
These days, it's about styles that "bring the vintage edge" with evocative cat-eye shapes, "making it easy to channel 50s-inspired style into an effortless, elevated wardrobe." Jena Ardell - Getty ...
In its original form, the look was often tied to the promotion of new bra technology. [citation needed] Interest in the bullet bra revived after Madonna wore a cone bra during her 1990 Blond Ambition World Tour. [4] The bra was designed by Jean Paul Gaultier who was inspired by the vintage Perma-Lift bullet bra of the 1940s. By that time, the ...
Underwire bras were first introduced to the market in the 1930s, however, it was forced to quit the market because the steel supply was restricted in the 1940s for WWII. Underwire brassiere design re-entered the market as it helped to uplift the shapes of the breasts to form the trendy curvy silhouette with big busts in the 1950s.
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Iris Lingerie: 1929 ceased 1970: US US Jockey: 1876 US US Jolidon: 1993 Romania Romania Kestos: 1925 ceased 1985: UK UK Kiss Me Deadly: 2006 UK Unknown La Perla: 1954 Italy Italy/China La Senza: 1990 ceased 2017: Canada Unknown Lembrassa: 2008 ceased 2017: UK China Leonisa: 1956 Colombia Colombia Lily of France: 1915 US Unknown Lisca: 1955 ...