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In 2012, they converted 45,000 of their 50,000 sq. ft. building into warehouse and office space, leaving 5,000 sq. ft. for the St. Louis showroom. In an effort to unify their branding with their store location, they transitioned to the domain goedekers.com. [5]
In 2007, Furniture Brands announced that Thomasville and Drexel Heritage would increase the number of company-owned stores for their products, but that Broyhill and Lane would close their St. Louis-area stores and focus on selling through furniture stores that sold other brands.
Levitz Furniture store during liquidation sale, December 2007. Levitz was accused of having been poorly run for more than a decade starting in the 1990s. It declared Chapter 11 bankruptcy twice during the period, in 1997 and again in 2005, both times emerging after a corporate restructuring and the participation of new outside backers. [3]
The founder's son, George Welch Simmons, started working his way up through the company in 1901, with a salary of $20 a week for driving trucks to the St. Louis warehouse. In 1904, he became the general manager and then later the vice-president of all the warehouses. Simmons was a Distinguished Successful Americans of his Day in 1912. [3]
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The chain was founded in 1968 when Target founder John F. Geisse went to work for May Department Stores. [1] Under an antitrust settlement reached with the Department of Justice, May was unable to acquire any more retail chains at the time, and the department-store company needed a way to compete against the emerging discount-store chains.
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