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On December 23, 2019, Advance Auto Parts announced its purchase of the DieHard battery brand from Sears in a $200 million, all-cash deal. [27] To promote the acquisition and availability of the brand at Advance and Carquest, the company hired Die Hard actor Bruce Willis to be part of a promotional film that was released during the 2020 holiday ...
National Tire and Battery (NTB) is an American brand of auto service centers. It was formerly owned by Sears until it was spun-off in 2003. In 2020, Mavis Tire Supply Co. bought 112 NTB Tire & Service Centers, leaving the parent TBC Corporation with 615 locations under the Tire Kingdom and NTB brands.
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In 1998, [8] [9] AutoZone acquired ADAP Inc, who had stores under the ADAP Discount Auto Parts and Auto Palace nameplates respectively, [10] both being auto parts chains in the northeastern United States with 112 stores, [11] [12] TruckPro L.P., a chain with 43 stores in 14 states, and the 560-store Chief Auto Parts Inc., a chain with a ...
The DieHard brand is also used on hand tools, power tools, battery chargers, booster cables, power inverters, alkaline batteries, tires, work boots, and the batteries for Craftsman power tools. Battery chargers were initially made by Associated Equipment under the "608" model prefix, and then later Schumacher Electric under the "200" model prefix.
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