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Birds Eye is an international brand of frozen foods [1] founded in the United States and now owned by Conagra Brands in the United States, by Nomad Foods in Europe, and Simplot in Australia. The former Birds Eye Company Ltd., originally named "Birdseye Seafood, Inc." had been established in the United States by Clarence Birdseye in 1922 to ...
Clarence Birdseye (December 9, 1886 – October 7, 1956) was an American inventor, entrepreneur, and naturalist, considered the founder of the modern frozen food industry. He founded the frozen food company Birds Eye. Among his inventions during his career was the double belt freezer.
Two years later, it acquired the food business of Dial Corporation including the Armour Star canned meats business. [14] In 2009, the Swanson brand was discontinued in the United States, but remained in use in Canada. That same year, Pinnacle Foods also acquired Birds Eye Foods, Inc. adding a mix of frozen and specialty brands to its portfolio.
The branded food products company announced this morning it has signed an agreement to buy the Wish-Bone and Western salad dressing brands from owner Unilever PLC for a combined purchase.
By the 1970s, the three largest UK producers of frozen food were Birds Eye (UK), Findus (who opened a plant in Grimsby in June 1960) and Ross Group. By 1973, Findus and Ross were selling £41 million of goods per year, and Birds Eye sold £109 million.
Conagra, which also owns Orville Redenbacher's popcorn, Hunt's ketchup and Birds Eye frozen meals, has recently launched new products, rolled out more discounts and slowed down price increases of ...
The mascot is a reference to the brand's extensive and well-known range of frozen seafood products, of which fish fingers is probably the most-widely known. Because the Birds Eye brand is marketed to families, many of the advertising campaigns feature Captain Birdseye as having a 'crew' composed mostly of children in the preteen to teenage age groups, encouraging brand loyalty from children ...
Birds Eye, a multinational frozen foods company Captain Birdseye, also known as Captain Iglo, the advertising mascot for the Birds Eye frozen food brand in Europe; Birdseye cloth, frequently used in diapers; Birdseye maple, a pattern in certain kinds of timber; Bird's eye maple (mineral property), an effect observed in mica and other crystals