Search results
Results from the WOW.Com Content Network
Cole released music videos for the songs "ATM" and "Kevin's Heart", both of which were directed by Cole and Scott Lazer. [128] [129] "ATM" impacted US rhythmic contemporary radio on July 31, 2018, as the album's second single. [130] Songs from the album were featured in the official 2018 NBA Playoffs and the NBA Finals promotion for ESPN.
The single was accompanied by a music video, which premiered on WorldStarHipHop. [3] Cole also announced a new project titled, The Off Season, [2] which Cole planned to release ahead of his next studio album, The Fall Off. The video's description reads: The Off Season coming soon... All roads lead to The Fall Off - Cole". [3]
Cole sought for an avenue to release his own music, while Hamad yearned to start a record label, prompting the two to team up to form Dreamville Records. [2] Rapper Omen has been affiliated with Dreamville since the beginning, Omen and Cole met on rapper Canibus chat forum at age 17, where they shared music. [ 3 ]
On Cole's 30th birthday, an official music video for "Love Yourz" was released onto YouTube on January 28, 2015. On his 31st birthday, Cole released the live music video for "Love Yourz" on January 28, 2016, along with a surprise live album, Forest Hills Drive: Live .
On November 4, 2018, JID announced the album's second single, "Off Deez", which is a hip hop song and a collaboration with J. Cole, JID previewed the song on Instagram live a few days earlier. [4] The song was released on November 6, and was produced by ChaseTheMoney, with additional production from Dro Fe.
An accompanying music video for the track was uploaded to Cole's official YouTube channel on February 25, 2019. [12] Cole announced the video via Twitter on February 22, 2019. [ 13 ] The video was shot in Georgia , and was directed by fellow North Carolina rapper Mez , and features cameos from Dreamville artists Lute , Omen , and Cozz . [ 12 ]
On June 16, 2014, J. Cole premiered the music video for the song on MTV for the five year anniversary of The Warm Up. The video was shot in August of 2008, the same day he shot the music videos for "Simba" and "Lost Ones". However, Cole ended up not being completely satisfied with the way the final product turned out. [9] [10]
J. Cole revealed how the song was created on Timbaland's BeatClub YouTube channel. The song was produced during a Twitch live stream by Timbaland. When Cole heard it, he contemplated reaching out, but wrote to the beat through a rip on the internet. He said "I looped up the YouTube lil' rip, made a whole song on this shit.