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The social study of marketing is an interdisciplinary area of social science. It combines perspectives from anthropology, economic sociology, science and technology studies, and cultural studies to study consumption. Work in the area emphasizes the social and cultural dimensions of marketing practices but focuses also on technical and ...
Cultural sociology first emerged in Weimar, Germany, where sociologists such as Alfred Weber used the term Kultursoziologie (cultural sociology). Cultural sociology was then "reinvented" in the English-speaking world as a product of the "cultural turn" of the 1960s, which ushered in structuralist and postmodern approaches to social science ...
Consumer culture is viewed as "social arrangement in which the relations between lived culture and social resources, between meaningful ways of life and the symbolic and material resources on which they depend, are mediated through markets" [2] and consumers as part of an interconnected system of commercially produced products and images which ...
The American Marketing Association defines service marketing as an organizational function and a set of processes for identifying or creating, communicating, and delivering value to customers and for managing customer relationship in a way that benefit the organization and stake-holders. Services are (usually) intangible economic activities ...
Embodied cultural capital comprises the knowledge that is consciously acquired and passively inherited, by socialization to culture and tradition. Unlike property, cultural capital is not transmissible, but is acquired over time, as it is impressed upon the person's habitus (i.e., character and way of thinking), which, in turn, becomes more receptive to similar cultural influences.
The following outline is provided as an overview of and topical guide to culture: Culture – a set of patterns of human activity within a community or social group and the symbolic structures that give significance to such activity. Customs, laws, dress, architectural style, social standards, and traditions are all examples of cultural elements.
Cultural imperialism is the practice of promoting the culture or language of one nation in another, usually occurring in situations in which assimilation is the dominant strategy of acculturation. [53] Cultural imperialism can take the form of an active, formal policy or a general attitude regarding cultural superiority.
Sociologists' approach to culture can be divided into "sociology of culture" and "cultural sociology"—terms which are similar, though not entirely interchangeable. Sociology of culture is an older term, and considers some topics and objects as more or less "cultural" than others.