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The American company Serta International is a subsidiary of the American company Serta Simmons Bedding, LLC of Doraville, Georgia. [3] Other licensees include Serta Dormae in Texas, Serta Restokraft in Michigan, and Salt Lake Mattress in Utah. [4] [5] [6] In August 2018, Serta Simmons Bedding, LLC announced a merger with online retailer Tuft ...
Simmons and Serta retained separate sales, marketing, research and development, and merchandising departments, and continue to remain separate. [3] In August 2018, Simmons Bedding's parent company Serta Simmons Holdings LLC announced a merger with online retailer Tuft & Needle to increase their online presence. [17]
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Black Friday mattress sales are here — get bestsellers up to 50% off from Nectar, Sealy, Tempur Pedic, and more. ... Serta has been making mattresses since the 1800s, so if you're looking for a ...
In 2016, the company launched a national billboard campaign entitled "Mattress Stores Are Greedy." [10] In 2017, the company had $170 million in sales. [11] Tuft & Needle spent over $14 million in media during the same year. [12] On September 28, 2018, Tuft and Needle closed a merger with mattresses manufacturer Serta Simmons Bedding.
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