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Platforms such as TikTok, YouTube, and Instagram are well-known forms of social media that provide platforms for users, and allow them to gain followers. Through this flow of followers, "influencers" are then able to promote products and services to their audiences. For general background, influencers make a name for themselves on social media ...
The creator economy or also known as creator marketing and influencer economy, is a software-driven economy that is built around creators who produce and distribute content, products, or services directly to their audience, leveraging social media platforms and AI tools. [1]
Meet Lynette Adkins. She's part of a new crop of creators focusing their content on the how-to of the business: making money from an online following.
Influencers on TikTok, Instagram, and YouTube explain how much they get paid per month from sponsorships, ad revenue, affiliate links, and more.
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Social media marketing is the use of social media platforms and websites to promote a product or service. [1] Although the terms e-marketing and digital marketing are still dominant in academia, social media marketing is becoming more popular for both practitioners and researchers.
Social media influencers can use their fame to promote products or experiences to their followers, as a method of providing credibility to products. [65] Influencers can also expand their source of revenue by creating their own products or merchandise to sell. [66] By doing this, and by using their platform to promote their products to an ...
TikTok or YouTube: TikTok. Follower/subscriber count: 235,700. Brief description: Finance/Economics. Helping people take control of their financial future. 46. The Rachel Cruze Show. TikTok or ...