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The burn rate of a company is a measure of its negative cash flow in a set period of time, typically a month. Investors, especially venture capitalists, monitor this metric closely to gauge when ...
Burn rate is the rate at which a company consumes its cash. [1] It is typically expressed in monthly terms and used for startups. E.g., "the company's burn rate is currently $65,000 per month." In this sense, the word "burn" is a synonymous term for negative cash flow. It is also a measure of how fast a company will use up its shareholder ...
[citation needed] equity risk premium (ERP) is the difference between the return on a market portfolio or a stock with average market risk and the risk-free rate of return. From this definition, it is clear that the market average equity return is the expected "threshold" for investors to engage in investment activities in the market, and if ...
Traditional inflation-free rate of interest for risk-free loans: 3-5%; Expected rate of inflation: 5%; The anticipated change in the rate of inflation, if any, over the life of the investment: Usually taken at 0%; The risk of defaulting on a loan: 0-5%; The risk profile of a particular venture: 0-5% and higher
Customer equity is the total combined customer lifetime values of all of the company's customers. [1] It is calculated by multiplying the number of customers by the average value of each customer. Customer equity is important because it reflects the potential future revenue that a company can generate from its existing customer base.
The marketing plan also helps layout the necessary budget and resources needed to achieve the goals stated in the marketing plan. It is able to show what the company is intended to accomplish within the budget and also makes it possible for company executives to assess potential return on the investment of marketing dollars.
The sustainable growth rate is the growth rate in profits that a company can reasonably achieve, consistent with its established financial policy.Relatedly, an assumption re the company's sustainable growth rate is a required input to several valuation models — for instance the Gordon model and other discounted cash flow models — where this is used in the calculation of continuing or ...
It is a simple tool to gauge the success of measurable marketing activities against various marketing objectives (e.g., incremental revenue, brand awareness or brand equity). With this knowledge, marketing investments can be redirected away from under-performing activities to better performing marketing media.