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2. Dynamic creative optimization - Wikipedia

   en.wikipedia.org/wiki/Dynamic_Creative_Optimization

   Dynamic creative optimization (DCO), is a form of programmatic advertising that allows advertisers to optimize the performance of their creative using real-time technology. In DCO, a variety of ad components (backgrounds, main images, text, value propositions, call to action, etc.) are dynamically assembled on the flight, when the ad is served ...

3. Social network advertising - Wikipedia

   en.wikipedia.org/wiki/Social_network_advertising

   Advertising on Twitter is based solely on the interactions an individual makes on the app. Advertisements shown on an individual's Twitter feed are based on the information provided in that individual's profile. Ads that are shown on Twitter are classified under three categories: promoted tweets, promoted accounts, and promoted trends. [10]

4. Account planning - Wikipedia

   en.wikipedia.org/wiki/Account_planning

   Several Agency groups began to recognize the value of this new discipline and its relevance to global mac clients. Given the success the JWT partnership of Stephen King and Judy Lannon had in servicing and growing business from the likes of Nestle, Unilever, a global Account Planning Council was established in the late 70’s, and included people like George Clements (Canada), Rena Bartos (USA ...

5. Digital display advertising - Wikipedia

   en.wikipedia.org/wiki/Digital_display_advertising

   Standard banner ad sizes are constantly evolving due to consumer creative fatigue and banner blindness. Ad companies consistently test performance of ad units to ensure maximum performance for their clients. IAB has updated its guideline bi-annually. In 2015, IAB announced advertising creative guidelines for display & mobile, considering HTML5 ...

6. Advertising management - Wikipedia

   en.wikipedia.org/wiki/Advertising_management

   The creative strategy explains how the advertising campaign will address the advertising objectives. [97] Developing the creative strategy typically begins by identifying the big idea (also known as the creative concept that will establish the intended product position in the minds of the customer.

7. Update AOL Mail settings

   help.aol.com/articles/aol-mail-mail-settings

   All ads can be removed by purchasing Ad Free Mail. Still need help? Call paid premium support at 1-800-358-4860 to get live expert help from AOL Customer Care.

8. List of advertising awards - Wikipedia

   en.wikipedia.org/wiki/List_of_advertising_awards

   Person or organisation that has had the greatest impact on advertising / Single best advertising creative idea United Kingdom: D&AD Pencils: Design and Art Direction: To promote excellence in design United Kingdom: Eurobest European Advertising Festival: Ascential: Celebrates and rewards creative excellence in creative communications ...

9. AOL Desktop Gold - AOL Help

   help.aol.com/products/new-aol-desktop

   AOL Desktop Gold combines all the things that you know and love about AOL, with the speed and reliability of the latest technology.