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He promoted the company's products through heavy editorial-style advertisements in MM2K, and, led by products like Myoplex Protein Supplement, Phosphagen and HMB, this eventually made EAS a leading player in the nutritional supplement industry. [citation needed] In 1999, North Castle Partners purchased EAS for $160 million. Phillips retained ...
He promoted the company's products through heavy editorial-style advertisements in MM2K and, led by flagship products like Myoplex (a meal replacement powder), the creatine supplement Phosphagen, and HMB, he eventually rose to the forefront of the nutritional supplement industry, where he remained for more than five years.
MET-Rx's meal replacements and protein powders contain a proprietary blend (known as METAMYOSYN) which consists of ingredients such as whey protein, calcium caseinate, egg albumen and milk protein isolate, combined with maltodextrin, vitamins, minerals and added amino acids.
A meal replacement is a drink, bar, soup, etc. intended as a substitute for a solid food, usually with controlled quantities of calories and nutrients. Some drinks come in powdered form or pre-mixed health shakes that can be cheaper than solid foods with identical health qualities.
Body for Life (BFL) is a 12-week nutrition and exercise program, and also an annual physique transformation competition. The program utilizes a low-fat high-protein diet.It was created by Bill Phillips, a former competitive bodybuilder and previous owner of EAS, a manufacturer of nutritional supplements.
The routine use of VLCDs is not recommended due to safety concerns, but this approach can be used under medical supervision if there is a clinical rationale for rapid weight loss in obese individuals, as part of a "multi-component weight management strategy" with continuous support and for a maximum of 12 weeks, according to the NICE 2014 guidelines. [12]
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