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In business and for engineering economics in both industrial engineering and civil engineering practice, the minimum acceptable rate of return, often abbreviated MARR, or hurdle rate is the minimum rate of return on a project a manager or company is willing to accept before starting a project, given its risk and the opportunity cost of forgoing other projects. [1]
[1]: 6 Philosopher Alex Michalos writes that "[t]he concept of acceptability is as ambiguous and troublesome as probability, confirmation, belief, justice, etc.", and assigns two potential meanings to the term with respect to the possible acceptability of hypotheses. [2] Acceptability is a fundamental concept in numerous fields, including ...
The origins of NPS date to a 2003 Harvard Business Review article by Reichheld titled "The One Number You Need To Grow". [3] Reichheld said he found the "would you recommend" question the best predictor of return business and word of mouth marketing, compared to equivalent questions like "How satisfied are you?", "Does this company deserve your loyalty?", and "Do you intend to return?".
Example choice-based conjoint analysis survey with application to marketing (investigating preferences in ice-cream) Conjoint analysis is a survey-based statistical technique used in market research that helps determine how people value different attributes (feature, function, benefits) that make up an individual product or service.
In the absence of further exposures adstock eventually decays to negligible levels. Measuring and determining adstock, especially when developing a marketing-mix model is a key component of determining marketing effectiveness. There are two dimensions to advertising adstock: decay or lagged effect. saturation or diminishing returns effect.
The goal of acceptability rating studies is to gather insights into the mental grammars of participants. As the grammaticality of a linguistic construction is an abstract construct that cannot be accessed directly, this type of tasks is usually not called grammaticality, but acceptability judgment.
[2] [3] [4] However, its realism as a description of how humans might actually provide best and worst data can be questioned for the following reason. As the number of items increases, the number of possible pairs increases in a multiplicative fashion: n items produces n(n-1) pairs (where best-worst order matters).
Stochastic multicriteria acceptability analysis (SMAA) is a multiple-criteria decision analysis method for problems with missing or incomplete information. Description [ edit ]