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  2. False advertising - Wikipedia

    en.wikipedia.org/wiki/False_advertising

    Puffing is not an illegal form of false advertising, and may be seen as a humorous way to attract consumer attention. [29] Puffing may be used as a defense against charges of deceptive advertising when it is formatted as opinion rather than fact. [30] Omitted, or incomplete, information is characteristic of puffery. [31]

  3. Puffery - Wikipedia

    en.wikipedia.org/wiki/Puffery

    In law, puffery is usually invoked as a defense argument: it identifies futile speech, typically of a seller, which does not give rise to legal liability. In a circular manner, legal explanations for this normative position describe the non-enforceable speech as a statement that no " reasonable person " would take seriously anyway.

  4. Criticism of advertising - Wikipedia

    en.wikipedia.org/wiki/Criticism_of_advertising

    Before advertising is done, market research institutions need to know and describe the target group to exactly plan and implement the advertising campaign and to achieve the best possible results. A whole array of sciences directly deal with advertising and marketing or are used to improve its effects.

  5. Goldman Sachs Calls Its Ethical Pledges "Mere Puffery"

    www.aol.com/news/2012-08-13-goldman-sachs-calls...

    The article Goldman Sachs Calls Its Ethical Pledges "Mere Puffery" originally appeared on Fool.com. Fool contributor M. Joy Hayes, Ph.D. is the principal at ethics consulting firm Courageous Ethics .

  6. Marketing ethics - Wikipedia

    en.wikipedia.org/wiki/Marketing_ethics

    Market research is the collection and analysis of information about consumers, competitors and the effectiveness of marketing programs. [6] With market research, businesses can make decisions based on how the responses of the market, leading to a better understanding of how the business has to adapt to the changing market.

  7. Wikipedia:Deceptive advertising - Wikipedia

    en.wikipedia.org/.../Wikipedia:Deceptive_advertising

    The American Marketing Association (AMA) defines advertising as: . The placement of announcements and persuasive messages in time or space purchased in any of the mass media by business firms, nonprofit organizations, government agencies, and individuals who seek to inform and/ or persuade members of a particular target market or audience about their products, services, organizations, or ideas.

  8. Mehmet Oz potentially violated marketing standards as he ...

    www.aol.com/mehmet-oz-potentially-violated...

    The consumer protection watchdog group Public Citizen asked the Federal Trade Commission to investigate allegations that Dr. Mehmet Oz violated the FTC’s influencer marketing standards.

  9. Tariffs, inflation, and retailers: How Trump's potential ...

    www.aol.com/major-us-retailers-reacting-proposed...

    What are America's top retailers talking about? Tariffs, and what they mean for them and for consumers. That's the topic everyone was buzzing about at a Washington, D.C., event with major U.S ...