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Avenue Stores LLC was a specialty retailer in the United States offering plus-size clothing to women who wear larger-size clothing. The company serves a target audience of women aged between 25 and 55 years of age, wearing apparel of size 14 or larger, and also sells shoes and accessories. [2]
In 2015, ModCloth removed the plus-size term from its site. [39] The company's decision was supported by a ModCloth survey, which concluded that almost two-thirds of women were embarrassed to shop in a separate section for plus-labelled clothing. [40] The plus-size clothing was integrated into the greater site and made shoppable through size ...
The Chico's brand was founded in 1983 and originally started as a small boutique selling Mexican folk art and apparel on Sanibel Island, Florida. [6] Today, Chico's primarily sells private branded clothing for women. [18] The brand has its own unique sizing that runs from 000 to 4. [19]
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Lane Bryant Inc. is an American women's apparel and intimates specialty retailer focusing on plus-size clothing. The company began in 1904 with maternity designs created by Lena Himmelstein Bryant Malsin. [1] Lane Bryant, Inc., is the largest plus-size retailer in the United States.
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