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3M test marketed the product as a "Press 'n Peel" in stores in four cities in 1977, but results were disappointing. [18] [19] A year later, 3M launched a massive marketing campaign known as the Boise Blitz. [1] This campaign involved renaming the product to "Post-it Note" and giving out free samples to offices in Boise, Idaho.
Offset printing is a common printing technique in which the inked image is transferred (or "offset") from a plate to a rubber blanket and then to the printing surface. When used in combination with the lithographic process, which is based on the repulsion of oil and water, the offset technique employs a flat (planographic) image carrier.
The copies were often paper of different colors (e.g., white original for customer, yellow copy for supplier's records, and other colors for subsequent copies). Stationery with carbonless copy paper can be supplied collated either in pads or books bound into sets, or as loose sets, or as continuous stationery for printers designed to use it.
Letterpress commonly features a relief impression of the type, although this was considered bad printing in traditional letterpress. [11] Letterpress's goal before the recent revival of letterpress was to not show any impression. The type touched the paper slightly to leave a transfer of ink, but did not leave an impression.
A pug impression pad (PIP) is made by preparing a layer of fine soil about 2 cm thick on forest paths so that animals will leave good footprint impressions. [1] [2] [3] PIPs are widely used in India for the census of tigers. [4] [5] [6] The first all-India tiger census in 1972 used this technique. [1]
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