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2. Account-based marketing - Wikipedia

   en.wikipedia.org/wiki/Account-based_marketing

   Account-based marketing (ABM), also known as key account marketing, is a strategic approach to business marketing based on account awareness in which an organization considers and communicates with individual prospect or customer accounts as markets of one. Account-based marketing is typically employed in enterprise-level sales organizations.

3. Account-based selling - Wikipedia

   en.wikipedia.org/wiki/Account-based_selling

   Emerged in the mid-2010s as a further development of account-based marketing (ABM) strategy, hyper-segmented sales are considered one of the youngest strategies.However, according to research and consulting company Gartner, from 2020 ABS will be the basis of sales for most technology vendors, and the volume of this market will exceed $5 billion per year.

4. Demandbase - Wikipedia

   en.wikipedia.org/wiki/Demandbase

   Demandbase is an American account-based marketing (ABM), advertising, sales intelligence and data company based in San Francisco. [2]Its products provide business-to-business (B2B) companies sales and marketing support that helps users discover, manage, and measure target audiences.

5. DemandScience Bolsters Executive Team with Industry Veterans ...

   lite.aol.com/tech/story/0022/20250108/9328325.htm

   Both appointments come on the heels of November’s news that Terminus, a leading account-centric platform for revenue growth, merged into DemandScience. The combination of DemandScience and Terminus creates a global leader in B2B revenue marketing, delivering a next-generation Account-Based Experience (ABX) platform with omnichannel solutions.

6. Engagio - Wikipedia

   en.wikipedia.org/wiki/Engagio

   Engagio was an American software company based in San Mateo, California marketing a B2B Account Based Marketing platform for account-based initiatives. [1] [2] [3] It was acquired by Demandbase in 2020. [4]

7. Marketing - Wikipedia

   en.wikipedia.org/wiki/Marketing

   Marketing concept: This is the most common concept used in contemporary marketing, and is a customer-centric approach based on products that suit new consumer tastes. These firms engage in extensive market research , use R&D (Research & Development), and then use promotion techniques.