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Gerber Products Company is an American purveyor of baby food and baby products headquartered in Fremont, Michigan. Gerber Products Company is a subsidiary of Nestlé.. Other Gerber products include breastfeeding pumps and other supplies, baby bottles and nipples, and health care products including tooth and gum cleanser and vitamin drops.
Commercial baby food in the United States is dominated by Gerber, which had about 70% of the American market share in 1996. [26] Beechnut had about 15% of the market, and Heinz had about 10%. Heinz's Earth's Best, the largest brand of organic baby food, had about 2% of the American market share. [26]
Gerber began selling baby food through the canning company in 1928, using the "Gerber Baby" as their logo symbol. The baby food was sold at fifteen cents each, much less than similar foods which were purchased through drug stores for forty to sixty cents. [7] Some twelve years later the baby food line was outselling the adult canned food products.
The original Gerber baby and today’s "spokesbaby" met, and they got along like two peas in a jar of baby food. Ann Turner Cook, 91, recently met 1-year-old Lucas Warren for an adorable photo 90 ...
A batch of the infant formula was shipped to several states even after a voluntary recall was issued.
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The Gerber Baby is the trademark logo of the Gerber Products Company, an American purveyor of baby food and baby products. [1] Drawn by artist Dorothy Hope Smith , the Gerber Baby was modeled after Ann Turner Cook (1926–2022).
In addition to being the Gerber Baby for 2023, Maddie wins the title of "Chief Growing Officer," a new wardrobe from Gerber's clothing line, a year's supply of Gerber products and a $25,000 prize.
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