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SAP started working on CRM related capabilities in the early 1990s as embedded CRM modules of the SAP R/3 ERP. The "Sales and Distribution" (SD) module of SAP R/3 ERP covered functionalities for: Customer management and Product catalog (MM). Pre-sales actions for inquiry, activities and quotation management. Sales order and delivery management
SAP NetWeaver Master Data Management (SAP NW MDM) is a component of SAP's NetWeaver product group and is used as a platform to consolidate, cleanse and synchronise a single version of the truth for master data within a heterogeneous application landscape. It has the ability to distribute internally and externally to SAP and non-SAP applications.
SAP IT Operations Analytics (ITOA) [1] SAP Jam; SAP Knowledge Warehouse (KW) SAP Manufacturing; SAP Marketing Cloud; SAP Materials Management (MM), a module in SAP ERP Central Component (ECC), that provides companies with materials, inventory and warehouse management capabilities [2] SAP Master Data Management (MDM)
SAP Transport Management System (STMS) is a tool within SAP ERP systems to manage software updates, termed transports, on one or more connected SAP systems. The tool can be accessed from transaction code STMS. This should not be confused with SAP Transportation Management, a stand-alone module for facilitating logistics and supply chain ...
The dashboard may provide client information, past sales, previous marketing efforts, and more, summarizing all of the relationships between the customer and the firm. Operational CRM is made up of three main components: sales force automation, marketing automation, and service automation. [20]
SAP Solution Manager covers the complete application lifecycle of an SAP customer's business processes running on-premise, hybrid, or in the cloud. In an SAP customer's landscape, the SAP Solution Manager is the managing system, and the business suite applications (e.g. ERP, CRM, BI, EP) are the managed systems. Non-SAP systems in the landscape ...
Business Objects's Data Integrator is a data integration and ETL tool that was previously known as ActaWorks. Newer versions of the software include data quality features and are named SAP BODS (BusinessObjects Data Services). The Data Integrator product consists primarily of a Data Integrator Job Server and the Data Integrator Designer.
Following the acquisition of Business Objects by SAP, the founder and CEO of Business Objects, Bernard Liautaud, announces his resignation. [17] 2009: Business Objects becomes a division of SAP instead of a separate company. The portfolio brand "SAP BusinessObjects" was created. Some former Business Objects employees now officially work for SAP ...