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hoover vacuum [cleaner], to vacuum (archaic in the US); a genericised trademark, from The Hoover Company, the first main manufacturer of vacuum cleaners hot up to become more exciting [94] (US: heating up). hundreds-and-thousands coloured sugar sprinkles used for dessert decoration (US: sprinkles, non-pareils, jimmies)
For example, the word processing application Microsoft Word uses different file extensions for documents and templates: In Word 2003 the file extension .dot is used to indicate a template, in contrast to .doc for a standard document. In Word 2007 and later versions, it's .dotx, instead of .docx for documents. The OpenDocument Format also has ...
The term template, when used in the context of word processing software, refers to a sample document that has already some details in place; those can (that is added/completed, removed or changed, differently from a fill-in-the-blank of the approach as in a form) either by hand or through an automated iterative process, such as with a software assistant.
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Generalization of meaning: Upward shift in a taxonomy, e.g., hoover "Hoover vacuum cleaner" → "any type of vacuum cleaner". Cohyponymic transfer: Horizontal shift in a taxonomy, e.g., the confusion of mouse and rat in some dialects. Antiphrasis: Change based on a contrastive aspect of the concepts, e.g., perfect lady in the sense of "prostitute".
The advice in this guideline is not limited to the examples provided and should not be applied rigidly. If a word can be replaced by one with less potential for misunderstanding, it should be. [1] Some words have specific technical meanings in some contexts and are acceptable in those contexts, e.g. claim in law.
An example of trademark erosion is the verb "to hoover" (used with the meaning of "vacuum cleaning"), which originated from the Hoover company brand name. Nintendo is an example of a brand that successfully fought trademark erosion, having managed to replace excessive use of its name with the term "game console", at that time a neologism. [18] [20]
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