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Chaupal has been added exclusively to Amazon Prime Video Channels in India and is available as an add-on with Zee5 Global for the USA audience. It has also formed partnerships with various platforms, including Airtel Xstream Play, Tata Binge Play, Watcho, Jio TV, OnePlus TV, and others.
This shift underscores a transformative phase for the industry, where digital distribution is increasingly becoming a vital revenue source for filmmakers and studios. Currently, the OTT audience in India stands at 547 million users, reflecting a 14% increase from 2023’s 481 million, representing a 38% market penetration. [5]
Airtel launched 4G services on mobile from February 2014. The first city to get the service was Bangalore. [24] [25] Airtel has started their 4G services in Karnal and Yamunanagar in Haryana on 16 June 2015. [26] Airtel 4G trials has been started in Delhi from 18 June 2015. [27] Airtel had 95,173,000 4G subscribers as of June 2019. [28]
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Airtel Digital TV's standard-definition broadcasts are in MPEG-4 with Interactive Service and 7-day Electronic Programmed Guide. [17] A universal remote is included in the package that can, over IR frequencies, control both the TV and the DTH box. [18] [19] Airtel Digital TV HD provides channels of resolution 1080p pixel with a 16:9 aspect ratio.
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The first dependent Indian OTT platform was BIGFlix, launched by Reliance Entertainment in 2008. [1] In 2010 Digivive launched India's first OTT mobile app called nexGTv, which provides access to both live TV and on–demand content. nexGTV was the first app to live–stream Indian Premier League matches on smart phones and did so during 2013 and 2014.
OTT content is delivered via the public Internet instead of a closed, private network system that uses exclusive equipment like set-top boxes, [13] or through IPTV services (such as U-verse TV). [citation needed] OTT services are typically accessed via television sets with integrated Smart TV platforms, [14] streaming devices such as Amazon ...