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  2. Appeal to emotion - Wikipedia

    en.wikipedia.org/wiki/Appeal_to_emotion

    Appeal to emotion or argumentum ad passiones (meaning the same in Latin) is an informal fallacy characterized by the manipulation of the recipient's emotions in order to win an argument, especially in the absence of factual evidence. [1]

  3. Public opinion - Wikipedia

    en.wikipedia.org/wiki/Public_opinion

    The term "public opinion" was derived from the French opinion publique, which was first used in 1588 by Michel de Montaigne, one of the most significant philosophers of the French Renaissance, in the second edition of his famous Essays (ch. XXII). [2] The French term also appears in the 1761 work Julie, or the New Heloise by Jean-Jacques Rousseau.

  4. Category:Appeals to emotion - Wikipedia

    en.wikipedia.org/wiki/Category:Appeals_to_emotion

    Fallacies based on arguing for or against a proposition on emotional grounds. Pages in category "Appeals to emotion" The following 21 pages are in this category, out of 21 total.

  5. Yale attitude change approach - Wikipedia

    en.wikipedia.org/wiki/Yale_Attitude_Change_Approach

    The Yale school focused on factors such as motivating appeals [3] and organization of arguments in regards to the content of the communication. In particular they focused on emotional appeals which were considered a class of stimuli whose contents could arouse emotion, in contrast to logical/rational appeals. [3]

  6. Elaboration likelihood model - Wikipedia

    en.wikipedia.org/wiki/Elaboration_likelihood_model

    The study first researched language. Language is a vital part of YouTube and is an important piece of how consumers process information. A study by Kujur and Singh in 2018 showed how emotional appeal yields better consumer engagement and interaction. [73] Another important part when regarding language is the usage of function vs content words.

  7. Jason Kelce says it ‘has been tough to process’ his feelings ...

    www.aol.com/news/jason-kelce-says-tough-process...

    The podcast rose in popularity when the brothers faced off in the 2023 Super Bowl, and gained even more pop culture crossover appeal thanks to Travis Kelce’s romance with superstar singer Taylor ...

  8. Modes of persuasion - Wikipedia

    en.wikipedia.org/wiki/Modes_of_persuasion

    The modes of persuasion, modes of appeal or rhetorical appeals (Greek: pisteis) are strategies of rhetoric that classify a speaker's or writer's appeal to their audience. These include ethos , pathos , and logos , all three of which appear in Aristotle's Rhetoric . [ 1 ]

  9. Pathos - Wikipedia

    en.wikipedia.org/wiki/Pathos

    The book synthesized emotions and neurology and introduced the concept that action is a result of impression. Hartley determined that emotions drive people to react to appeals based on circumstance but also passions made up of cognitive impulses. [19] Campbell argues that belief and persuasion depend heavily on the force of an emotional appeal ...