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The OMG Structured Metrics Metamodel (SMM) [1] specification defines a standard Metrics Metamodel. It is a publicly available specification from the Object Management Group (OMG). SMM specifies a metamodel for defining, representing and exchanging both measures and measurement information related to any structured information model, such as the ...
Some other social media metrics include share of voice, owned mentions, and earned mentions. The social media measurement process starts with defining a goal that needs to be achieved and defining the expected outcome of the process. The expected outcome varies per the goal and is usually measured by a variety of metrics.
Social media marketing is the use of social media platforms and websites to promote a product or service. [1] Although the terms e-marketing and digital marketing are still dominant in academia, social media marketing is becoming more popular for both practitioners and researchers.
The PLATO system was launched in 1960 at the University of Illinois and subsequently commercially marketed by Control Data Corporation.It offered early forms of social media features with innovations such as Notes, PLATO's message-forum application; TERM-talk, its instant-messaging feature; Talkomatic, perhaps the first online chat room; News Report, a crowdsourced online newspaper, and blog ...
HuffPost Data Visualization, analysis, interactive maps and real-time graphics. Browse, copy and fork our open-source software.; Remix thousands of aggregated polling results.
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In July, reporters found that Google AI gave incorrect, possibly lethal, information about various health queries, like recommending people eat "at least one small rock per day" for vitamins and ...
Companies attempt to build and increase brand awareness [6] using such digital marketing strategies as search engine optimization (SEO), search engine marketing (SEM), social media marketing (SMM), content marketing, and more. [7] In a survey of nearly 200 senior marketing managers, 50% responded that they found the "top-of-mind" metric very ...
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