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Megabus is a long-distance intercity coach service operator owned by Scottish Citylink and based in the United Kingdom.Founded by Stagecoach Group (through Midland Red (South) Ltd) in August 2003, it operates using low-cost fares, formerly starting at £1, based on a yield management model.
The next day, Stagecoach took over the Motorvator coach service between Edinburgh and Glasgow, selling a number of seats per journey through the Megabus site (the remainder being available without booking in advance, at regular fares). This enabled Stagecoach to cancel the dedicated Megabus service between the two cities.
Citylink service numbers, timetables and routes were also sacrificed in favour of Megabus where the two brands overlapped. In March 2006 the Competition Commission launched an investigation and ruled that the joint venture substantially reduced competition and that evidence suggested it led to higher fares on some routes. [16]
Megabus is a low cost, "no-frills" intercity coach service launched in the United Kingdom by Stagecoach in 2003, on 10 April 2006 in the United States, and in 2009 within Canada. Its main rival in the UK is National Express , who have had to lower their prices to compete with Megabus.
The route is operated under the Scottish Citylink brand, using vehicles supplied by Stagecoach West Scotland and Park's of Hamilton. [5] [6] The 900 operates every 15 minutes during the day, every 30 minutes in the evening, and hourly overnight. [7]
A national network links more than 550 routes, including many of the UK mainland's cities, with 11,000 cross-country journeys every week as of 2022. [15]Plaxton Premiere bodied Volvo B10M at Manchester Airport in April 2003 Stagecoach Yorkshire Plaxton Panther bodied Volvo B12B in the 2003 livery at Southampton in 2008 Selwyns Travel's Plaxton Elite bodied Volvo B9R in Liverpool
This situation continued until 2003, when the Stagecoach Group introduced its Megabus network. This differed from British Coachways by providing more frequent services over a wider range of routes, and in its use of nationwide advertising and yield management to set fares, with early bookers to a particular coach paying only £1 for a journey. [16]
In January 2013 operation of route 444 was transferred to Bennetts Coaches with South Gloucestershire gaining additional journeys on service 403 which were added to the timetable that month. I the same month, South Gloucestershire gained a further National Express contract for route 330 between Penzance and Nottingham after the previous ...
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