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As of March 2020, sales of alcohol-free beer were up by 30% since 2016, with younger generations shunning alcoholic beverages. [42] Brewers have introduced low or no alcohol varieties of established brands to meet the increased demand for low-alcohol beers, and new low-alcohol brands such as Lucky Saint have seen success in the UK market. [43]
It now claims to control about 20% of the global market for non-alcoholic beers. The brand continues investing heavily in it as part of its long-term strategy as the trend unravels, giving alcohol ...
Lucky Saint has had a number of high visibility marketing campaigns targeted towards the growing market for zero-alcohol and low-alcohol beer. [13] [14] This includes being the official beer partner of the Dry January campaign, [15] and a large public campaign of the Lucky Saint brand targeted at moderate drinkers in 2023-24. [16]
They won’t get you buzzed, but some experts say low-alcohol and alcohol-free beers and mocktails shouldn’t be sold to minors, and they’re calling for laws that curb underage sales to kids ...
A low-ABV beer, meanwhile, is somewhat arbitrarily considered lower than 5% ABV, and almost any beer style can fit into this category, from lagers to wheat ales, sours, stouts and even IPAs.
An alcohol-free or non-alcoholic drink, also known as a temperance drink, is a version of an alcoholic drink made without alcohol, or with the alcohol removed or reduced to almost zero. These may take the form of a non-alcoholic mixed drink or non-alcoholic beer , and are widely available where alcoholic drinks are sold.
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