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In 1996, West Marine's VP Chuck Hawley and a team led by Webmaster & Catalog Systems Analyst Robert Kennedy launched westmarine.com. It quickly became an early leader in online retailers with catalog call center innovations such as upsell and cross-sell exported into online user experiences.
To meet their demand, Morris created the first Bass Pro Shops catalog in 1974. [5] [6] In 1978, Morris introduced Tracker Boats, the first boat, motor, and trailer package designed for anglers. [7] Eventually, those boats would be sold through Tracker Marine Group, owned by Bass Pro Shops. [4] [5]
Outboard Marine Corporation is a leading manufacturer and marketer of internationally known boat brands, including Chris-Craft(R), Four Winns(R), Seaswirl(R), Javelin(R), Stratos(R), Lowe(R), Hydra-Sports(R) and Princecraft; marine accessories and marine engines, under the brand names of Johnson(R) and Evinrude(R); and Ficht Ram Injection(R ...
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Maxum was a subsidiary of the Brunswick Boat Group, a division of the Brunswick Corporation, which manufactured recreational boats. One manufacturing plant was in Pipestone, Minnesota . This facility was established in the 1970s with 300 plus employees and produced the Maxum runabouts .
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The Brunswick Boat Group is an American pleasure boat manufacturer. Headquartered in Knoxville, Tennessee , United States , it is the largest maker of such craft in the world. Net sales were US$ 1.7 billion in 2008, [ 2 ] and US$ 1.0 billion in 2012.
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