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Rice Converted, Inc's sole client was the US military which needed Converted Rice, Inc's rice to airdrop to troops throughout World War II as it was resistant to infestation. Once the war ended, Rice Converted, Inc. rebranded as "Uncle Ben's Converted Rice," the first branded rice of its time.
Ben's Original, formerly called Uncle Ben's, is an American brand of parboiled rice and other related food products that were introduced by Converted Rice Inc., which is now owned by Mars, Inc. Uncle Ben's rice was first marketed in 1943 and was the top-selling rice in the United States until the 1990s. [1]
Forrest Edward Mars Sr. (March 21, 1904 – July 1, 1999) was an American billionaire businessman and the driving force of the Mars candy empire.He is best known for introducing Milky Way (1924) and Mars (1932) chocolate bars, and M&M's (1941) chocolate, as well as orchestrating the launch of Uncle Ben's Rice.
The parboiled rice product has been around for more than 70 years, and the brand name Uncle Ben's has been used since 1946. According to Uncle Ben's website, the character of Uncle Ben was ...
And the maker of Uncle Ben's rice products announced their pick for a new name: "Ben's Original." Mars will also change the logo. All to create a more inclusive brand with a nod toward racial ...
Following PepsiCo's move, the makers of Uncle Ben's rice, owned by Mars Inc, Mrs. Butterworth's syrup, owned by ConAgra Brands Inc <CAG.N> and Cream of Wheat porridge, owned by B&G Foods Inc <BGS ...
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In September 2014, Jean Sulpice participated in the Épicure Culinary Festival in Zürich and in June 2014, he took part in a culinary workshop, organized by Uncle Ben's (rice), where parents and children were able to cook together with the aim of promoting family cooking. He was also present at the Ben's Beginners, which was about culinary ...