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The government agency then has a limited budget allotted for advertising. [1] The promotional campaign was based on the 24-month Visit Philippines 2003 campaign by the World Tourism Organization which aimed to encourage the Filipino diaspora to visit tourism sites in the Philippines.
The Love the Philippines campaign was launched on June 27, 2023, replacing the roughly 11-year It's More Fun campaign. [5] The campaign was conceptualized by DDB Philippines, and was selected through bidding. The Love the Philippines campaign, including the logo and other collaterals, cost ₱49 million to conceptualize. [6]
In 1956, the Board of Travel and Tourist Industry was created by Congress as stipulated in the Integrated Reorganization Plan. In 1972, sanctioned as law under Presidential Decree No. 2, as amended, the Department of Trade and Tourism was established, reorganizing the then Department of Commerce and Industry.
Wanda Corazon Teshiba Tulfo-Teo [2] (Tagalog: [ˈtulfo ˈteɔ]; born November 4, 1952) is a Filipino travel agent who served as Secretary of the Philippines' Department of Tourism under the Duterte administration from July 2016 until her resignation on May 8, 2018.
The travel and tourism industry contributed 8.6% to the country's GDP in 2023; [1] this was lower than the 12.7% recorded in 2019 prior to the COVID-19 lockdowns. [2] Coastal tourism, encompassing beach and diving activities, constitutes 25% of the Philippines' tourism revenue, serving as its primary income source in the sector. [3]
The Tourism Infrastructure and Enterprise Zone Authority (TIEZA), formerly the Philippine Tourism Authority (Filipino: Pangasiwaang Pilipino sa Turismo), is an agency of the Philippine national government under the Department of Tourism responsible for implementing policies and programs of the department pertaining to the development, promotion, and supervision of tourism projects in the ...
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