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  2. Unique selling proposition - Wikipedia

    en.wikipedia.org/wiki/Unique_selling_proposition

    A unique selling proposition (USP) refers to the unique benefit exhibited by a company, service, product or brand that enables it to stand out from competitors. [4] The unique selling proposition must be a feature that highlights product benefits that are meaningful to consumers. [5] USP focuses on explicit claims of uniqueness involving an ...

  3. How to Define Your Unique Selling Proposition - AOL

    www.aol.com/news/define-unique-selling...

    Defining your unique selling proposition is critical to knowing how you stand out from your peers and what blend of experience, skills and strengths you bring to the table.

  4. Value proposition - Wikipedia

    en.wikipedia.org/wiki/Value_proposition

    The value proposition is the promise that the business will give the consumer to assure best possible value. The value proposition is a creative statement that depicts the unique selling point. Without this statement you lose an opportunity to tell consumers why they should pick you over competitors.

  5. Customer value proposition - Wikipedia

    en.wikipedia.org/wiki/Customer_value_proposition

    t. e. In marketing, a customer value proposition (CVP) consists of the sum total of benefits which a vendor promises a customer will receive in return for the customer's associated payment (or other value-transfer). Customer Value Management was started by Ray Kordupleski in the 1980s and discussed in his book, Mastering Customer Value Management.

  6. Adidas - Wikipedia

    en.wikipedia.org/wiki/Adidas

    Adidas manufactures a range of clothing items, varying from men's and women's t-shirts, jackets, hoodies, pants and leggings. [54] The first Adidas item of apparel was the Franz Beckenbauer tracksuit created in 1967. [1] Adidas AG is the largest manufacturer of sports bras in Europe, and the second largest manufacturer in the world. [55]

  7. Nike, Under Armour, and Adidas are selling 'dad shoes ... - AOL

    www.aol.com/article/2016/11/16/nike-under-armour...

    Sneaker sales in the US hit $17.2 billion in 2015. Part of the secret to that success may be shoes you would never expect to be so popular.

  8. Adidas brings in $437 million from the first Yeezy sale. Part ...

    www.aol.com/finance/adidas-brings-437-million...

    Adidas brought in 400 million euros ($437 million) from the first release of Yeezy sneakers left over after breaking ties with Ye, the rapper formerly known as Kanye West, as the German sportswear ...

  9. Business Model Canvas - Wikipedia

    en.wikipedia.org/wiki/Business_Model_Canvas

    The Business Model Canvas is a strategic management template used for developing new business models and documenting existing ones. [2] [3] It offers a visual chart with elements describing a firm's or product's value proposition, [4] infrastructure, customers, and finances, [1] assisting businesses to align their activities by illustrating potential trade-offs.