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2. Keyword research - Wikipedia

   en.wikipedia.org/wiki/Keyword_research

   Keyword research is a practice search engine optimization (SEO) professionals use to find and analyze search terms that users enter into search engines when looking for products, services, or general information. Keywords are related to search queries.

3. Search engine optimization - Wikipedia

   en.wikipedia.org/wiki/Search_engine_optimization

   The leading search engines, Google, Bing, and Yahoo, do not disclose the algorithms they use to rank pages. Some SEO practitioners have studied different approaches to search engine optimization and have shared their personal opinions. [24] Patents related to search engines can provide information to better understand search engines. [25]

4. Google Hummingbird - Wikipedia

   en.wikipedia.org/wiki/Google_Hummingbird

   While keywords within the query still continue to be important, "Hummingbird" adds more strength to long-tailed keywords, effectively catering to the optimization of content rather than just keywords. [7] The use of synonyms has also been optimized; instead of listing results with exact phrases or keywords, Google shows more theme-related ...

5. Search engine results page - Wikipedia

   en.wikipedia.org/wiki/Search_engine_results_page

   Also known as 'user search string', this is the word or set of words that are typed by the user in the search bar of the search engine. The search box is located on all major search engines like Google, Yahoo, Bing, and Sogou. Users indicate the topic desired based on the keywords they enter into the search box in the search engine.

6. Search analytics - Wikipedia

   en.wikipedia.org/wiki/Search_analytics

   Search analytics is the use of search data to investigate particular interactions among Web searchers, the search engine, or the content during searching episodes. [1] The resulting analysis and aggregation of search engine statistics can be used in search engine marketing (SEM) and search engine optimization (SEO).

7. Keyword clustering - Wikipedia

   en.wikipedia.org/wiki/Keyword_clustering

   Prior to the keyword clustering, search engine optimization experts developed keyword grouping tools based on the process known as lemmatisation. Lemma is a base or dictionary form of a word (without inflectional endings). In linguistics, lemmatisation is a process of grouping together the different inflected forms of a word so they can be ...